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Logo Beginnings

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Current format, Book, 2021, Available .
Current format, Book, 2021, Available . Offered in 0 more formats

Countless global brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos that were designed over 100 years ago. Yet there has never been a monograph devoted to the origins of logo design. In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat…

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