Select language, opens an overlay

Comment

Absolute Value

What Really Influences Customers in the Age of (nearly) Perfect Information
Aug 27, 2014josesuerte rated this title 1 out of 5 stars
This is an example of two people who do not know their subject. Their premise was interesting, the idea that the online feedback culture was going to change how people buy. They also put forth that brands were less important and emotion would play less of a role in decision making. However, they supported their new marketing idea with weak arguments that are, at best a stretch and with a million caveats. I kept reading the book hoping that they would provide some more substance. Unfortunately, they provided just the same weak theories without much to back it up. Their prose was good, it was just that their ideas were weak.