Models for Innovation DiffusionBook - 1985
Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.
Publisher: Beverly Hills : Sage Publications, ©1985
Characteristics: 87 pages : illustrations ; 22 cm