The Field Guide to Human-centered DesignThe Field Guide to Human-centered Design
Design Kit
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Book, 2015
Current format, Book, 2015, 1st edition, All copies in use.
Book, 2015
Current format, Book, 2015, 1st edition, All copies in use. Offered in 0 more formats
In this field guide, IDEO shares their philosophy of human-centered design, which includes seven mindsets: Empathy, Optimism, Iteration, Creative Confidence, Making, Embracing Ambiguity, and Learning from Failure. They explain how to move through three main phases--Inspiration, Ideation, and Implementation--to build deep empathy with the communities and individuals you're designing for, figure out how to turn what you've learned into a chance to design a new solution, and to build and test ideas before sending them out into the world
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