The Field Guide to Human-centered Design

The Field Guide to Human-centered Design

Design Kit

Book - 2015
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In this field guide, IDEO shares their philosophy of human-centered design, which includes seven mindsets: Empathy, Optimism, Iteration, Creative Confidence, Making, Embracing Ambiguity, and Learning from Failure. They explain how to move through three main phases--Inspiration, Ideation, and Implementation--to build deep empathy with the communities and individuals you're designing for, figure out how to turn what you've learned into a chance to design a new solution, and to build and test ideas before sending them out into the world
Publisher: [San Francisco] : IDEO, c2015
Edition: 1st edition
Copyright Date: ©2015
ISBN: 9780991406319
0991406311
Characteristics: 189 pages : color illustrations, forms ; 25 cm
Additional Contributors: IDEO (Firm) - Author

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