Bottom Line SellingeBook - 2011
"Your customers and prospects are too busy to bother with any salesperson who promises to "add value" without an in-depth understanding of their business. The only way to add measurable value to your customers-the kind that gets the attention of high-level decision makers-is to understand how their business generates cash, bring solid ideas for improving their cash flow engine, and speak the language that resonates with them. Bottom-Line Selling shows you how to stand out by becoming a cash flow engineer."-- Provided by publisher.
Publisher: Seattle, Washington, US: Booktrope, 2011
Characteristics: data file 1 online resource (230 pages)