Title rated 3.85 out of 5 stars, based on 77 ratings(77 ratings)
Book, 2016
Current format, Book, 2016, First Simon & Schuster hardcover edition, Available .
Book, 2016
Current format, Book, 2016, First Simon & Schuster hardcover edition, Available . Offered in 0 more formats
Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive
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