Get Scrappy

Get Scrappy

Smarter Digital Marketing for Businesses Big and Small

Book - 2016
Average Rating:
Rate this:
It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on a tighter budget than before. Don't get discouraged, get scrappy! Shattering the myth that only big brands can do big things, Get Scrappy will help you: demystify digital marketing in a way that makes sense for your business; do more with less; build a strong brand with something to say; find inspiration in unexpected places; create relevant and engaging content and promote it via Twitter, Facebook, and other channels; integrate strategy and message across touchpoints for a unified brand experience--both online and off; spark dialogue with your community of customers; measure what matters. The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, Get Scrappy is the map you need to take your marketing from good to great
Publisher: New York : American Management Association, 2016
Copyright Date: ©2016
ISBN: 9780814437315
Characteristics: xiii, 226 pages : illustrations ; 22 cm


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number


Subject Headings


Find it at MARINet

To Top