Absolute Value

Absolute Value

What Really Influences Customers in the Age of (nearly) Perfect Information

Book - 2014
Average Rating:
3
Rate this:
Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies
Publisher: New York, NY : HarperBusiness, [2014]
Edition: First edition
ISBN: 9780062215673
0062215671
Characteristics: xv, 232 pages ; 24 cm
Additional Contributors: Rosen, Emanuel

Opinion

From the critics


Community Activity

Comment

Add a Comment

j
jwtaylor
Aug 28, 2015

The best business book I have read in the last year.

With some exceptions for products/services that don't depend on performance, this book presents an accurate view of today's Marketing challenges.

j
josesuerte
Aug 27, 2014

This is an example of two people who do not know their subject. Their premise was interesting, the idea that the online feedback culture was going to change how people buy. They also put forth that brands were less important and emotion would play less of a role in decision making. However, they supported their new marketing idea with weak arguments that are, at best a stretch and with a million caveats. I kept reading the book hoping that they would provide some more substance. Unfortunately, they provided just the same weak theories without much to back it up. Their prose was good, it was just that their ideas were weak.

j
JohnFDavidson
Jun 25, 2014

To me it brought marketing reality. The old methods of marketing where the seller knows more than the buyer have to be re-thought. Often the buyer already knows more and has access to more information and can make better decisions. This change will accelerate and although marketing can play a significant role it will have to make adjustments.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at MARINet

  Loading...
[]
[]
To Top