Telling your Story to Make A Difference : Essential Skills for Advocates and SpokespersonsBook - 2012
Your personal story has the power to move audiences to act. But how can you make sure you're telling it so it will have the greatest impact? Living Proof is the first comprehensive guide to telling your personal story as an effective advocate for your cause or organization. Authored by two expert communication trainers, this easy-to-use handbook gathers all the essential skills into one place-everything you'll need to decide what to tell deliver your story effectively and authentically give powerful presentations and great media interviews Living Proof is for anyone who hopes one persons story can move audiences from apathy to empathy to action-from the mom addressing the school board to the executive director talking to funders, from the advocate interviewed on local radio to the national spokesperson appearing via webcam. Living Proof is written for the millions who stand up and speak out every day. Book jacket.
Publisher: Minneapolis, MN : Granville Circle Press, 2012
Characteristics: xiii, 195 p. : ill. ; 23 cm