Christ to COKE

Christ to COKE

How Image Becomes Icon

Book - 2012
Average Rating:
Rate this:
Publisher: Oxford ; New York : Oxford University Press, 2012
ISBN: 9780199581115
Characteristics: xxiv, 368 p. : ill. (some col.) ; 26 cm


From the critics

Community Activity


Add a Comment

Jan 19, 2012

The title of the book led me to expect a sociological/
psychological evaluation of how marketing makes something or someone into an icon. I was intrigued by the possible critiqueing of both Christ & Coke, as the title indicated. However, that's really not what the book is about. The author is an art professor and the book is really about how things are represented in art and design. Hence the chapter on Jesus is really about how artists have portrayed him through the ages and the one about Coke focuses on the design of the Coke bottle. Not being an artist or designer, I found it a bit dry and decided not to read the other chapters.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number


Subject Headings


Find it at MARINet

To Top