Christ to COKE

Christ to COKE

How Image Becomes Icon

Book - 2012
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From Christ to Coke is the first book to look at all the main types of visual icons. It does so via eleven supreme and mega-famous examples, both historical and contemporary, to see how they arose and how they continue to function. The icons range from Christ and the Mona Lisa to Che Guevara and the Coke bottle. The book culminates in the icons of modern science: the double helix of DNA and Einstein's famous equation E=mc2. It is both historcial andcontemprary. It is informative, funny, sad and surprising. It dismisses some famous myths and shows how fact is often stranger than fiction. Every reader is a potential expert in their own right and will beentertained and challenged by the author's vivid accounts of the icons.
Publisher: Oxford ; New York : Oxford University Press, 2012
ISBN: 9780199581115
0199581118
Characteristics: xxiv, 368 p. : ill. (some col.) ; 26 cm

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f
floy
Jan 19, 2012

The title of the book led me to expect a sociological/
psychological evaluation of how marketing makes something or someone into an icon. I was intrigued by the possible critiqueing of both Christ & Coke, as the title indicated. However, that's really not what the book is about. The author is an art professor and the book is really about how things are represented in art and design. Hence the chapter on Jesus is really about how artists have portrayed him through the ages and the one about Coke focuses on the design of the Coke bottle. Not being an artist or designer, I found it a bit dry and decided not to read the other chapters.

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