Air Wars

Air Wars

Television Advertising in Election Campaigns, 1952-2000

Book - 2001
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West (political science, Brown U.) examines the role of television advertising in elections, types of ads candidates are likely to use, and media reporting on political advertising. Coverage includes Internet ads, free television time, ad watch debates, strategies used in ad buys, and the impact of issue advocacy advertising. The third edition includes West's analysis of the 2000 campaign. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Publisher: Washington, D.C. : CQ Press, c2001
Edition: 3rd ed
ISBN: 9781568025803
1568025807
Characteristics: xiv, 222 p. : ill. ; 23 cm

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