The Myth of Market Share

The Myth of Market Share

Why Market Share Is the Fool's Gold of Business

Book - 2002
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From the publisher's description: "Richard Miniter skewers the sacred cow of market share and debunks the conventional wisdom that corporate profits rise as you grab more territory in the market place."
Publisher: New York : Crown Business, c2002
Edition: 1st ed
ISBN: 9780609609880
0609609882
Characteristics: 181 p. ; 20 cm

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