The Myth of Market Share
Why Market Share Is the Fool's Gold of BusinessBook - 2002
From the publisher's description: "Richard Miniter skewers the sacred cow of market share and debunks the conventional wisdom that corporate profits rise as you grab more territory in the market place."
Publisher: New York : Crown Business, c2002
Edition: 1st ed
Characteristics: 181 p. ; 20 cm
Alternative Title: Why market share is the fool's gold of business