Global Brains

Global Brains

Knowledge and Competencies for the 21st Century

Book - 2002
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This book explores both the skills and the knowledge base needed for not only surviving, but also thriving, in the fast-paced, highly interconnected, world economy. Readers will discover how the global economy of the 21st Century is radically different from that of the 20th Century: how culture impacts the conduct of global business; why an understanding of a second language is so essential for success in the world marketplace; what mental competencies they will need to navigate successfully in the waters of the new global economy; and how not being aware of nonverbal forms of communication can lead to serious misunderstandings when managing, marketing, or negotiating abroad.
Publisher: Charlotte, N.C. : Intercultural Associates, c2002
ISBN: 9780971238800
Characteristics: ii, 218 p. ; 24 cm


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