Marketing Research

Marketing Research

State-of-the-art Perspectives : Handbook of the American Marketing Association & Professional Marketing Research Society

Book - 2000
Rate this:
This is an authoritative, twenty-first-century guide to marketing research practices. This book is the voice of marketing research experts at the turn of the millenium. It collects insights from the best-known practitioners and academics in the world, including authors from the U.S., Canada, England, Scotland, and Australia. Each chapter is written by a specialist in the topic area. So the book provides state-of-the-art coverage of a spectrum of marketing research topics including the process from data to knowledge, the current practice of marketing research, and the variety of specialized forms of research. It also offers perspectives on issues of particular importance to the Information Age, such as Internet research and computer-aided qualitative data analysis.
Publisher: Chicago, Ill. : American Marketing Association ; [s.l.] : Professional Marketing Research Society, c2000
ISBN: 9780877572831
0877572836
9780920741153
0920741150
Characteristics: xiv, 666 p. : ill. ; 24 cm

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at MARINet

  Loading...
[]
[]
To Top