In Defense of Animals
The Second WaveBook - 2006
From the critics
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Up until five yeras ago, there wasn't anyone studying cognitive function in chickens or fish, and now we're learning that chickens do better on some cognitive tests than dogs and cats and that fish have memories and use tools, which, up until very recently, anthropologists were telling us was what distinguished human beings from any other animals. And we know that, according to Donald Broom, P.D., a professor of Animal Welfare at Cambridge University's Veterinary School, pigs have cognitive functioning abilities similar to that of a three-year-old human child..." p194
Something I've noticed is that those of us who are trying to make the world kinder often become so overwhelmed by the enormity of suffering we're trying to prevent that we act without stopping to ponder our effectiveness. All of us owe it to the animals to force ourselves to pause for a moment to think strategically about the most effective ways to lessen animal suffering and to bring about animal liberation - not to agonize endlessly, of course, but to make a concerted effort to stop, step back and really think once in a while about how to be as effective as possible. As hard and as smart as people on Wall Street work to sell stocks, and advertisers work to sell the latest SUV, we need to be working that hard in our cause. p187
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Chapter on Effective Advocacy
. Be respectful; be a people person, dress for success, be optimistic.
Four things we do wrong:
personal purity ahead of effective advocacy; minimalizing your decision - never say it is just for health, just for the environment, just a personal decision (yet don't lecture); Failing to prepare or practice (for typical questions like what about abortion, don't plants feel pain?); neglecting the little things (forgetting to bring literature with us always, putting bumper sticker on our car, wearing button or t-shirt).
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