Title rated 3.5 out of 5 stars, based on 2 ratings(2 ratings)
Book, 2005
Current format, Book, 2005, , No Longer Available.
Book, 2005
Current format, Book, 2005, , No Longer Available. Offered in 0 more formats
Maverick marketing whiz Mike Veeck presents his simple, no-fail formula for business success: make work fun and you'll create a culture where the best people will want to work and customers will want to spend their money.
Mike Veeck runs six minor-league baseball teams, and for each of them he's drafted a business plan that begins with three simple words: "Fun is good." The fun-is-good philosophy not only has worked to make an evening at one of his ballparks--full of laughs, zany promotions, and free giveaways--enjoyable for everyone; it has transformed a half-dozen money-losing or start-up teams into a thriving $25 million business.
In this book Veeck, son of legendary baseball owner Bill Veeck, shows why an injection of fun, creativity, and passion is so essential to business success. We learn: o Why customer service, the lifeblood of any business, suffers when employees aren't having fun at work o How just a few people with the fun-is-good attitude can transform an entire workplace o What companies should look for when hiring people and how employees can forge a fun-is-good career path.
Throughout, the book is peppered with vignettes, where we hear firsthand from people who have benefited professionally and personally from the fun-is-good philosophy and how they have applied it specifically to their own industries and careers.
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