Brand Warfare

Brand Warfare

10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players

Book - 2001
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Branding has developed into one of the business world's hottest concepts, and for good reason. Branding is cited as the secret ingredient behind the tremendous corporate gains realized in recent years by companies ranging from FedEx, Rolex, Starbuck, Volvo, and most interestingly, John Hancock.
Publisher: New York : McGraw-Hill, c2001
ISBN: 9780071362931
Characteristics: xviii, 185 p. ; 24 cm
Additional Contributors: Owens, Michele


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