Managing Upside Down
The Seven Intentions of Values-centered LeadershipBook - 1999
.Manage for social aims and profit Redefine leadership in a values-driven company Develop a competitive advantage around shared values among customers, owners, employees, and communities
Businesses throughout America are already using Chappell's Seven Intentions and proving that pursuing a broader social mission can actually strengthen a company's financial performance. Managing Upside Down brings this important message to an even wider audience.