Guerrilla Financing

Guerrilla Financing

Alternative Techniques to Finance Any Small Business

Book - 1991
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Aimed at people who wish to purchase or start their own businesses, as well as those who need additional money to operate or expand, this book describes traditional and alternative sources of funding for small and medium-sized concerns. It is based on the guerrilla strategies devised by Jay Levinson in Guerrilla Marketing and Guerrilla Marketing Attack. Here, his co-author has assembled a four-step plan for finding a category of financing, finding a source within the category, presenting the proposal in a way to influence lenders and negotiating superior financing terms. The book also contains information, including addresses and telephone numbers, on banks, government sources, partnerships, venture capital and such topics as equipment financing, agricultural financing and private financing.
Publisher: Boston : Houghton Mifflin, 1991
ISBN: 9780395522639
Characteristics: 343 p. ; 24 cm
Additional Contributors: Levinson, Jay Conrad


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